With images increasing the level of engagement, you need to ensure yours are hitting the right mark and reflecting your brand on social media. Images are incredibly important in any digital marketing, increasing engagement significantly. Choosing images for social media is even more crucial as you only have a limited amount of space – and time – to get people’s attention.

So what do you need to know to about images and social media?

Facebook

Many businesses have Facebook pages but you need to make sure the images you choose reflect your brand and fit into the templates you’re given. Your cover photo needs to display at 820 pixels x 312 pixels on computers but this switches to 640 pixels x 360 pixels for mobile devices.

There’s no formula for creating the perfect Facebook cover photo but you need to take into consideration how it will look on both devices. Facebook doesn’t stretch your image to compensate for smartphone screens, but instead crops it, which is a lot more visually-pleasing. You can also use the repositioning tool to customise how your cover photo will be displayed on either desktop or mobile devices.

You may want to use this space to advertise a new service or product from your business to drive leads and sales, or maintain the same branding that you have on your other social platforms and use your website for conversions.

Twitter

Twitter has a number of different dimensions for images, which can make it impossible to remember. This handy infographic by Agora Pulse breaks the constraints down and even divides it into mobile and desktop-friendly versions.

The area you are most likely to struggle is images attached to your actual posts. The recommended dimensions are 1024 pixels x 512 pixels and it’s important to consider the balance of text and pictures in each post. Once you have this figured out, create a template and save it so you can easily drop in fresh images without having to ensure each one meets your criteria.

The perfect images for social media

Regardless of the platform you’re using, it’s important that you think about what the image represents, as well as the necessary dimensions. Users will see the visual content you use and either be engaged or not, but more it’s crucial that whatever images you use match up with your brand presence.

This doesn’t mean just sticking to your company logos or branding materials, but questioning each image you share before you share it. Ask yourself, does it reflect your company values? How does it appeal to your consumers? What would you think if you saw this image?

Want other ways to improve your social media marketing? Check out this article with ideas on how to improve your business’ Facebook presence.