Knowing which accounts to follow can make a big difference to your professional networking on social media in 2018. Following the right social media accounts is a key part of executing the right strategy, as well as helping make your time online more enjoyable. But who should you be looking out for in the big wide world of social media?

Eve Mayer @LinkedInQueen

If you want to explore more of what LinkedIn has to offer for your business, then you’ll want to follow Eve Mayer. She is a regular contributor for the Huffington Post, keynote speaker and author of The Social Media Business Equation.

Peter Shankman @petershankman

Advisor to NASA, business consultant and founder of Help a Reporter Out (HARO), Peter Shankman has an impressive resume but his Twitter account is the most impressive of all. He is incredibly effective at staying completely on-brand with his tweets and lets his personality shine through.

Avinash Kaushik @Avinash

Avinash Kaushik’s insight is sought out by the likes of Google so you shouldn’t need much persuading of his credentials. He is a web analytics guru that garners impressive sharing stats from his 190k followers.

Dave Peck @DavePeck

Keeping your finger on the pulse of the digital marketing world can be a challenge but Dave Peck makes it interesting. He tweets showcase some of the greatest, most engaging articles happening from across the web.

Amber Naslund @AmberCadabra

Amber Naslund has earned a fierce reputation for herself through her blog, Brass Tack Thinking but she has now teamed up with the folks over at Sysomos. Working so closely with social analytics and intelligence platform experts, it’s no surprise that her Twitter account is a gold mine of marketing gems.

Jeff Bullas @jeffbullas

Regularly working with publications such as the New York Times and Forbes, Jeff Bullas’ feed is bursting with advice from all over the digital marketing spectrum. He boasts more than half a million followers and creates his own original content too.

Tabitha Naylo @TabithaNaylorr

Tabitha Naylor uses her Twitter account to engage with her audience and publish engaging and up-to-date content on the do’s and don’ts of sales and marketing. She doesn’t carry the biggest follower count but her tweets are a lesson in how to use your social media.

Mike Street @MrMikeStreet

Podcasts have become the phenomenon they should always have been and Mike Street is behind the helm of one of the most exciting. Smart Brown Voices is a digital marketing podcast that will set you straight.

Of course, professional networking is key so you’ll want to make sure you’re following the big names in your industry, even if you feel they’re your competitor. You shouldn’t just pay attention to the people with the highest follower numbers but those driving the small start-ups and innovation even if it’s only a minute scale.