Sharing content online is one of the most effective ways you can engage with your audience but did you know Facebook Collections could make your job easier?

For most of its users, Facebook is a great way to stay in touch with friends and family all over the world but there’s also a massive potential for businesses. Companies often think that setting up a Facebook page is the best thing they can do, unless they’re willing to invest large budgets but this isn’t true.

You may or may not have noticed that you can now save posts from your friends and pages you follow on Facebook. From events to videos, you can keep these special posts (a bit like bookmarking a webpage) to come back to at a later stage. However, there’s much more potential than just saving a recipe you want to try but probably never will.

Once you have saved a number of links, which can easily be done by clicking on the three little dots in the right top corner of every post, you can create collections and that’s where things get a whole lot more exciting.

Why Make Collections?

Saving content in this way doesn’t just let you come back to important links when you have the time to absorb it properly but it also allows you to see what content is trending. If you follow the right people on Facebook, this should make it easy to see what areas you need to be creating content in and what questions your consumer genuinely need answering.

It’s a fast and easy way to do your own social listening and all you have to do is keep an eye on the number of views, likes or shares each post has.

To help you manage this, create Facebook Collections among your saved links. You just need to access your saved items from under ‘Explore’ on the left-hand side menu and then create a collection when prompted. You can then divide your links into different topics or even different clients depending on the link and what your marketing goals are.

Doing this is a simple but effective way of developing a better understanding of what your audience is talking about and how to establish yourself as an industry leader among them. It may also help you get your head around what content you should be creating and curating to have the best success.

Of course, you don’t want to duplicate anything you see but you might be able to identify key trends or areas of concern among your consumer base.

Instagram also has a similar feature but, unlike Facebook collections, it’s much harder for companies to use it to their advantage, even if it’s where a large proportion of their consumers are.