There’s a new app making waves in the social media world but what do you need to know and should you get on it? Vero is a brand new app that has seemingly come from nowhere. But what does your business need to know and should you create an account?

It’s set to rival Instagram and even Facebook whether or not this comes into fruition or not (social media can change in a heartbeat), it’s wise to know what exactly it is and what it may offer.

What is Vero?

Vero is an add-free app that allows users to share reviews on movies, books and TV shows they’ve watched, as well as photos, videos and general links. In the past week or so, it’s jumped from 99 to 1 in the Apple UK store but is the popularity warranted?

It’s clear that the app is still very much in its early stages, with many users reporting a number of problems and difficulties navigating its different functions. There’s also the issue of the fact that Twitter, Instagram and Facebook only had to boost their advertisement potential when they became successful enough to float on the stock market as a business.

With this in mind, there’s no guarantees that Vero would remain ad-free if it was to enjoy the successes of the social media juggernauts it looks to replace.

Where did it come from?

Although it’s had a sudden burst of popularity, Vero has actually been around since 2015 when billionaire businessman Ayman Hariri created it. In an interview with CNBC, he said he did so because he was frustrated with the amount of ads you get when using other popular social media platforms.

Developers say that Vero, although free now, will eventually start a subscription service to keep it ad-free but there are definite usability issues that would need to be resolved before introducing this.

Do I need to be on it?

The short answer is no. With Vero positioning itself as the ad-free app, it’d be a challenge for businesses to use it to their advantage. Of course, if you want to create an account as a personal user to see what the fuss is about, then there’s nothing stopping you. However, there will be a massive question over whether it can maintain its popularity over the next few months, especially once it starts charging users. So if you’re not comfortable on social media, you might want to spend your time and effort elsewhere.

Still hungry for Social Media tips to help boost your online business presence? Check out our blog for some ace suggestions and How To articles.