About Becky Boyd

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So far Becky Boyd has created 28 blog entries.

Visual social media – does it impact shopping habits?

Pinterest, Instagram and other visual social media have been rising in popularity for a while, but how are they changing the way we shop online? Human beings are visual creatures, and seeing something attractive is one of the best ways to get us interested. This is part of the reason why visual social media like Instagram and Pinterest have grown in popularity so quickly; sometimes it’s great to log on and see things that look nice! However, are they actually [...]

2018-04-17T14:37:39+01:00April 18th, 2018|Online ads|

Kids for Privacy fights for social media child safety

The Kids For Privacy campaign has identified over 100 hashtags that could be putting children in danger, and aims to help parents be more careful about social media child safety through what they share online. If it seems like your social media accounts are filling up with pictures of your friends’ babies, then you’re probably not wrong. It turns out that, by the age of two, around 90 per cent of children have a social media presence. While this can [...]

2018-04-17T14:37:52+01:00April 5th, 2018|Online ads|

Vero – what is it and why is everyone talking about it?

There’s a new app making waves in the social media world but what do you need to know and should you get on it? Vero is a brand new app that has seemingly come from nowhere. But what does your business need to know and should you create an account? It’s set to rival Instagram and even Facebook whether or not this comes into fruition or not (social media can change in a heartbeat), it’s wise to know what exactly it [...]

2018-04-17T14:38:47+01:00March 20th, 2018|Online ads|

Twitter photo shake-up – what it means for you

The Twitter photo shake-up has made considerable changes to the way it displays photos but would you notice it? Most users won’t but here’s why you should. We all look at countless images on social media every single day but few of us probably ever stop to consider how they are being showed to us. In the company's recent Engineering blogpost from researchers Lucas Theis and Zehan Wang, it was announced that the Twitter photo shake-up aims to drastically alter [...]

2018-04-17T14:38:12+01:00February 2nd, 2018|Online ads|

8 Social Media Accounts to follow in 2018

Knowing which accounts to follow can make a big difference to your professional networking on social media in 2018. Following the right social media accounts is a key part of executing the right strategy, as well as helping make your time online more enjoyable. But who should you be looking out for in the big wide world of social media? Eve Mayer @LinkedInQueen If you want to explore more of what LinkedIn has to offer for your business, then you’ll [...]

2018-04-17T14:38:28+01:00January 15th, 2018|Online ads|

Should your team be Training in social media?

You might not see training in social media as an essential business skill you need your teams to learn. However, it is incredibly important in the modern world if you want to succeed. When looking for skills and knowledge you want those within your business to learn, social media might not be top of the list. As with a lot of marketing topics, it can be difficult to see immediately how it can lead to profits or business growth. However, [...]

2017-10-18T16:03:10+01:00September 20th, 2017|Online ads|

Is Snapchat advertising right for you?

Advertising is a lucrative venture for social media platforms, and for the brands that are able to utilise them effectively. With this in mind, channels are almost constantly thinking up new ways of making their site more attractive to advertisers and ensure companies can engage users on it. Snapchat advertising is starting to be at the front of this thinking.  For businesses that are trying to keep on top of social media, it can seem daunting. The way that most [...]

2017-06-14T12:27:44+01:00June 14th, 2017|Online ads|

3 ways to improve your Facebook Marketing

As the largest social network in the world, it’s hard to ignore Facebook, especially if you are planning a marketing campaign. Facebook marketing has evolved slowly but steadily over the past few years and it’s important that you and your marketers don’t get left behind when it comes to the changes. So how can you make sure your Facebook marketing is hitting the mark in 2017? Here are three simple ways to improve your results: Create a saved audience If [...]

2017-02-20T10:34:49+00:00February 20th, 2017|Marketing|

Your new year resolutions for social media

The new year is a great opportunity to make sure you are using social media in the best way possible. By following these simple resolutions, you can help ensure your marketing strategy is more effective in 2017. Refine your platforms It seems that there’s an almost constant surge of new social media channels popping up and, with the right intentions, many brands jump on them. Although it’s important to stay on top of the latest trends when it comes to [...]

2017-01-25T21:06:00+00:00January 11th, 2017|Campaigns|

What are the biggest social media PPC trends for 2017?

Paid advertising (PPC) on social is going to be even more important in 2017, so what PPC trends for 2017 do you need to be aware of? Over the course of 2016, we’ve seen many of the big social media platforms develop more creative ways for businesses to pay for advertising. It’s expected that social media advertising will generate $11 billion in revenue by 2017, which is a massive increase from the $6.1 billion it was worth in 2013. This [...]

2017-01-06T15:05:37+00:00January 5th, 2017|Branding, Campaigns, Online ads|
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