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Roseanne Barr has seen her TV show cancelled after making racist comments on Twitter. However, she isn’t the only person to see the consequences of social media controversy. The big celebrity news of the last few weeks, besides the bizarre announcement that Donald Trump was meeting none other than Kim Kardashian to discuss prison reform - the less said about that, the better - has been the Roseanne Barr social media controversy. The outspoken US comedian and star of Roseanne [...]

It can be tempting to draw inspiration from the biggest names in your field, but when it comes to marketing you need a completely different playbook for start-up social media. There is no rulebook when it comes to promoting a business on social media, for good reason. Every organisation has different needs and a diverse audience, so hard-and-fast rules wouldn’t work for the vast majority of companies. However, that doesn’t stop many small businesses drawing inspiration from the major firms [...]

If you’re trying to promote your business, it can be useful to comment on the latest social media trends. However, in order to do this, first you have to learn how to identify them. A good part of any social media marketing strategy is to comment on a trending topic that’s relevant to your industry, or go one step further and use those social media trends to market your business. Doing so gets your company involved in a busy discussion, [...]

Sharing content online is one of the most effective ways you can engage with your audience but did you know Facebook Collections could make your job easier? For most of its users, Facebook is a great way to stay in touch with friends and family all over the world but there’s also a massive potential for businesses. Companies often think that setting up a Facebook page is the best thing they can do, unless they’re willing to invest large budgets [...]