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What are the biggest social media PPC trends for 2017?

Paid advertising (PPC) on social is going to be even more important in 2017, so what PPC trends for 2017 do you need to be aware of? Over the course of 2016, we’ve seen many of the big social media platforms develop more creative ways for businesses to pay for advertising. It’s expected that social media advertising will generate $11 billion in revenue by 2017, which is a massive increase from the $6.1 billion it was worth in 2013. This [...]

January 5th, 2017|Branding, Campaigns, Online ads|

Social media predictions for 2017

Understanding how social is going to change over the next year will help you get ahead of upcoming trends, maybe our social media predictions will help you. Social media is almost constantly changing and evolving and it’s important that businesses stay up to date with these if they want to develop an effective marketing strategy. It’s not just what channels you use to engage with social media users, but it’s also about the content you are putting out there and [...]

January 3rd, 2017|Branding, Marketing, Online ads|

Social Media tips – Resolutions for 2017

Start the new year off as you mean to go on by using these simple but effective social tips to make the most out of your online activity. The new year is a great opportunity to make sure you are using social media in the best way possible. By following these simple resolutions, you can help ensure your marketing strategy is more effective in 2017. Refine your platforms It seems that there’s an almost constant surge of new social media [...]

January 1st, 2017|Branding, Marketing, Online ads|

Social media trends to watch out for in 2017

Social media is an almost constantly evolving tool that can be used to inform you about your audience, develop a marketing strategy or help your engage with your consumers. However, because it is an area that can so quickly change, it’s important that you stay on top of the latest trends and emerging platforms. Here are some of the things you should watch out for in 2017 as they could have a heavy impact on your social media success: Augmented [...]

November 30th, 2016|Branding, Campaigns, Marketing, Online ads|

Three digital marketing mistakes to avoid

Sometimes, it can be easy to ruin a marketing campaign with a few simple mistakes. Here are the most common ones to avoid. Sometimes, the most well-planned, eagerly executed digital marketing campaign can fall flat, and it’s not always easy to see why. You might think you’re doing everything right, only to experience underwhelming results. Quite often, this is the result of one or two simple - but common - mistakes. Digital marketers need to ensure they don’t fall foul [...]

November 20th, 2016|Branding, Marketing, Online ads|

Working out your target audience for social media

With so much generic content out there, it is easy for marketing to be ineffective. This is especially true on social media, where algorithms like Facebook’s only show users what is relevant to them based on their previous activity. For this reason, blanket marketing techniques tend not to work as well as targeted campaigns do. However, to run such a campaign it is necessary to have a good idea of who your audience is; after all, without this you won’t [...]

November 12th, 2016|Branding, Marketing, Online ads|

5 ways to boost your social media presence

Creating social media accounts is simple enough, but building them to influence your audience is much more of a challenge. Having an influence online, and being able to use social media to engage with your audience involves much more than simply setting up accounts on different channels. Of course it’s important to stay active, but you need to do more than post regularly to make sure your social media presence is effective and relevant for your target audience. Here are [...]

November 5th, 2016|Branding, Online ads|

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