Campaigns Archives - The Social Media Geek

Your new year resolutions for social media
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Your new year resolutions for social media

The new year is a great opportunity to make sure you are using social media in the best way possible. By following these simple resolutions, you can help ensure your marketing strategy is more effective in 2017. Refine your platforms It seems that there’s an almost constant surge of new social media channels popping up and, with the right intentions, many brands jump on them. Although it’s important to stay on top of the latest trends when it comes to [...]

Becky Boyd2017-01-25T21:06:00+00:00January 11th, 2017|Campaigns|

What are the biggest social media PPC trends for 2017?
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What are the biggest social media PPC trends for 2017?

Paid advertising (PPC) on social is going to be even more important in 2017, so what PPC trends for 2017 do you need to be aware of? Over the course of 2016, we’ve seen many of the big social media platforms develop more creative ways for businesses to pay for advertising. It’s expected that social media advertising will generate $11 billion in revenue by 2017, which is a massive increase from the $6.1 billion it was worth in 2013. This [...]

Becky Boyd2017-01-06T15:05:37+00:00January 5th, 2017|Branding, Campaigns, Online ads|

What social media activity can tell us about business in 2017
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What social media activity can tell us about business in 2017

Social media activity can tell us a lot about business and how you can be successful in the year ahead. Social media is important for business in a number of ways. Whether you use multiple channels or are loyal to just one, social can help you engage with your audience and develop your brand’s authority. However, activity on social media can also help us to predict what will important to business in the near future. Here is what social can [...]

Becky Boyd2017-01-06T15:53:54+00:00December 28th, 2016|Campaigns, Marketing, Online ads|

Social media trends to watch out for in 2017
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Social media trends to watch out for in 2017

Social media is an almost constantly evolving tool that can be used to inform you about your audience, develop a marketing strategy or help your engage with your consumers. However, because it is an area that can so quickly change, it’s important that you stay on top of the latest trends and emerging platforms. Here are some of the things you should watch out for in 2017 as they could have a heavy impact on your social media success: Augmented [...]

Becky Boyd2016-12-20T14:56:46+00:00November 30th, 2016|Branding, Campaigns, Marketing, Online ads|