Images for social media – what’s best for business?

With images increasing the level of engagement, you need to ensure yours are hitting the right mark and reflecting your brand on social media. Images are incredibly important in any digital marketing, increasing engagement significantly. Choosing images for social media is even more crucial as you only have a limited amount of space - and time - to get people’s attention. So what do you need to know to about images and social media? Facebook Many businesses have Facebook pages [...]

2017-10-25T16:34:45+01:00October 5th, 2017|Online ads|

Should your team be Training in social media?

You might not see training in social media as an essential business skill you need your teams to learn. However, it is incredibly important in the modern world if you want to succeed. When looking for skills and knowledge you want those within your business to learn, social media might not be top of the list. As with a lot of marketing topics, it can be difficult to see immediately how it can lead to profits or business growth. However, [...]

2017-10-18T16:03:10+01:00September 20th, 2017|Online ads|

Choosing the best hashtags for your business

Hashtags can be incredibly useful for a business, but they can also be a hindrance if they are not used properly. The problem is, it can be difficult to work out which ones to utilise. How do you know if a hashtag is going to catch the eye of your prospective audience, or fall flat? There is no hard and fast formula for working out which hashtags to use. It’s also often difficult to see where they have failed. A [...]

2016-11-07T15:00:54+00:00August 23rd, 2016|Online ads|

How to decide on your tone for your social media

One of the toughest things about being active on social media is finding and adopting the right tone for your business. It’s also one of the things that causes the biggest social media faux pas when companies don’t stick to the tone that is appropriate for their business. Whether you’re using it on social media, a blog or your website, getting the wrong tone risks alienating your target audience, as well as increasing the chance of making some professional blunders [...]

2016-08-23T16:30:56+01:00August 8th, 2016|Online ads|

How to get retweets for your business

One of the largest social networks today is Twitter. The platform is perfect for sharing content - whether that’s a photo, video, link or simply 140 well-thought-out characters - and most businesses will benefit from engaging with it. However, growing a Twitter audience can be harder than you might think. One way Twitter allows you to reach potentially thousands of people is through retweets, where people re-share a tweet and its content to their followers, who might then share it [...]

2016-08-23T16:45:36+01:00July 27th, 2016|Online ads|

How to get your blog seen using twitter: Driving traffic to content

Whether you love or hate it, no one can get away from the fact that social media has a massive impact on a business. From driving new leads, to helping reach your audience and even helping rebrand or change public perceptions of your company, social media can be an extremely useful resource for businesses of all sizes. One of the most popular and most useful for companies is Twitter. The 140-character micro-blogging site has come a long way since it [...]

2016-08-23T17:11:01+01:00July 13th, 2016|Online ads|
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